Discount Persol Eyewear.

Persol

The name Persol is derived from the Italian word “per il sole”, which means “for the sun”. Giuseppe Ratti founded the company and catered to pilots and sports drivers. Its trademark is the silver arrow, also known as the “Supreme Arrow”. Persol developed the first flexible stem, which is known as the patented Meflecto system, and was one of the first spring hinges developed for eyewear. All of Persol’s plastic eyewear is hand crafter in Italy using cellulose acetate, which is a hypoallergenic material derived from cotton.

Daniel Craig wore both Persol models 2244-S and 2720-S in the James Bond film Casino Royale. Pierce Brosnan wore Persol model 2672-S in the film Die Another Day. Bill Murray can be seen wearing Persol sunglasses in the movies Lost In Translation and Broken Flowers. One of the most iconic images of Persol sunglasses can be seen in the movie Divorce Italian Style where Marcello Mastroianni wears pair of black 649’s. Nicholas Cage wears Persol’s in the movie Lord of War. Jeremy Piven wears Persol 2958S in the Entourage Season 7 premiere.

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Discount Dolce & Gabbana Frames and Sunglasses

Dolce & Gabbana

Domenico Dolce and Stefano Gabbana met in Milan in 1980 working in the same fashion house. In 1982, they established a designer consulting studio, which became “Dolce & Gabbana”. They opened up their store a year after they presented their first women’s collection in 1985. In 1987 they launched their leotard line and in 1989 they began designing underclothing and swimming outfits. D&G began to distribute their commodities to Japan and other countries like the U.S. In 1992, they launched their first perfume and presented their men’s collection. They received numerous awards such as the Woolmark award in 1991 and “most feminine flavor of the year” in 1993 along with “best male perfume” in 1996.

Dolce was born on August 13, 1958 in Polizzi Generosa, Sicily. Gabbana was born on November 14 1962 in Milan. Dolce began designing and tailoring his own clothing at age 6.

The duo labeled their first collection Real Women because of the use of amateur local women on the runway. Their third collection in 1992 was written about by Michael Gross stating that they were a “secret known only to a handful of Italian fashion editors.”.

One of their pieces from their fourth collection was labeled “the Sicilian Dress” by the fashion press and was named as one of the 100 most important dresses ever designed by Hal Rubenstein.

The commercial created for the first feminine fragrance of D&G ran for several years in Italy. Filmmaker Giuseppe Tornatore created the commercial, and starred actress Monica Bellucci.

D&G’s trademarks include underwear-as-outerwear, gangster boss pinstripe suits, and extravagantly printed coats. Their feminine collections are always backed by powerful ad campaigns.

In 2007, D&G pulled an advert in Spain that showed a man holding a woman to the ground by her wrists while a group of men look on. The campaign was branded as illegal and humiliating to women. The ad was banned and was declared “one of the most controversial advertisements in fashion history.”

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Discount Prada frames and sunglasses.

Prada

In 1913, Mario Prada and his brother Martino opened a leather goods shop called Fratelli Prada, which in English translates to “Prada Brothers”. Mario’s daughter Luisa Prada was the one who became his successor and ran the company for 20 years. In 1970, luisa’s own daughter Miuccia joined the company and eventually took over in 1978. Miuccia began making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977. At the age of 17, Patrizio had started his own leather goods business. After joining the company soon after, he advised Miuccia on better decisions for the prada company. With Patrizio as her business manager, Miuccia was able to implement more time into design. In 1979 she released her first set of backpacks and totes. In 1983, prada opened a second boutique in Milan reminiscent to the original shop but with a sleek and modern contrast to it. In 1984, prada released it’s classic black nylon tote as well as it’s shoe line. The classic Prada handbag became an overnight sensation in 1985.

In 1987 Miuccia and Patrizio got married. In 1989 prada launched it’s women’s ready-to-wear collection. Prada’s popularity rose steeply when the fashion world took notice of it’s clean lines, luxurious fabrics and basic colors.

Prada became a premium status symbol in the 90’s. Reported sales showed $31.7 Million in 1998. Patrizio de Marco took over the company in the US and prominently displayed Prada bags in department stores.

In 1992, Miuccia launched a high fashion brand called Miu Miu, which was her nickname. By 1993, Prada was awarded the ‘Council of Fashion Designers of America’ award for accessories and in 1995 as ‘Designer of the Year’. 

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Discount Gucci frames and sunglasses.

Gucci

In 1920, Guccio Gucci opened up a shop in Florence that sold exceptionally made leather handbags, shoes, and accessories. In 1953 Guccio’s sons Aldo and Rodolfo established offices in New York City. Gucci’s merchandise became intercontinental status symbols. Bamboo was first used to make handbag handles in 1947. The original Gucci loafer was updated in 1966. The Rolls Royce luggage was introduced in 1970. Watches, jewelry, ties and eyewear were added to the company’s product lines. In the 80’s, family arguments brought Gucci to the verge of disaster. Rodolfo’s son Maurizio took over the company’s direction in 1983 but was compelled to sell the company to Invest corp. In 1995, Maurizio was tragically murdered and his wife, Patrizia Reggiani, was convicted of hiring his killers. In 1997, there were 76 Gucci stores around the world. Frida Giannini was appointed as the creative director for women’s ready-to-wear and accessories in 2005. In 2006 she became creative director for the entire Gucci label.

In1998 Guiness world records declared the Gucci “Genius Jeans” as the most expensive pair of jeans ever made. These pair of jeans were offered for sale for $3,134 in Milan.

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Discount Versace frames and sunglasses.

Versace

Gianni Versace founded the Italian fashion company in 1978. In 2000, Versace’s first boutique was opened in Milan’s Via della Spiga. Versace designs, promotes, and distributes extravagant clothing, accessories, make up, and home fixtures under the several brands of the Versace Group.

Andrew Cunanan murdered Gianni on July 15, 1997. Donatella Versace, his sister, stepped in as creative director while his older brother Santo became CEO. In his last will, Donatella’s daughter Allegra also owns 50% of the company. In 2009 Giangiacomo Ferraris became the new CEO.

Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection, Young Versace and Versus make up the several lines in the Versace Group. In addition to clothing and accessories, it also runs a hotel called the Palazzo Versace, which opened in September of 2000. This hotel in the Australian Gold Coast is the first to be trademarked by an international luxury goods company.

Celebrity faces for Versace include: Christina Aguilera, Britney Spears, Demi Moore, Kevin Richardson, Ian Somerhalder, Ashton Kutcher, Madonna, Lil Kim, The Corrs, Milla Jovovich, Halle Berry and January Jones (the current face of Versace).

There are currently 82 boutiques in the world.

Atelier Versace was the first watch collection launched by Gianni and Frank Muller in 1994.

Versace unveiled the first Versace mobile phone called the Versace Unique. It was the first ever “luxury” multi-media, sapphire-crystal touch screen mobile phone which was available in stainless steel or solid gold. Depending on the trims, each phone may cost from $5,600 to $16,000.

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