Dolce & Gabbana
Domenico Dolce and Stefano Gabbana met in Milan in 1980
working in the same fashion house. In 1982, they established a designer
consulting studio, which became “Dolce & Gabbana”. They opened up their
store a year after they presented their first women’s collection in 1985. In
1987 they launched their leotard line and in 1989 they began designing
underclothing and swimming outfits. D&G began to distribute their
commodities to Japan and other countries like the U.S. In 1992, they launched
their first perfume and presented their men’s collection. They received
numerous awards such as the Woolmark award in 1991 and “most feminine flavor of
the year” in 1993 along with “best male perfume” in 1996.
Dolce was born on August 13, 1958 in Polizzi Generosa,
Sicily. Gabbana was born on November 14 1962 in Milan. Dolce began designing
and tailoring his own clothing at age 6.
The duo labeled their first collection Real Women because of
the use of amateur local women on the runway. Their third collection in 1992
was written about by Michael Gross stating that they were a “secret known only
to a handful of Italian fashion editors.”.
One of their pieces from their fourth collection was labeled
“the Sicilian Dress” by the fashion press and was named as one of the 100 most
important dresses ever designed by Hal Rubenstein.
The commercial created for the first feminine fragrance of
D&G ran for several years in Italy. Filmmaker Giuseppe Tornatore created
the commercial, and starred actress Monica Bellucci.
D&G’s trademarks include underwear-as-outerwear,
gangster boss pinstripe suits, and extravagantly printed coats. Their feminine
collections are always backed by powerful ad campaigns.
In 2007, D&G pulled an advert in Spain that showed a man
holding a woman to the ground by her wrists while a group of men look on. The
campaign was branded as illegal and humiliating to women. The ad was banned and
was declared “one of the most controversial advertisements in fashion history.”
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