Hugo Boss
Hugo Boss started his clothing company in 1924 in Metzingen,
Stuttgart.
Hugo Boss directly owns 364 stores with over 1,000 of them
owned by franchises.
There is two core brands: BOSS and HUGO. Boss Black consists
of modern classic clothing, which is more widely distributed than other lines.
Boss Orange includes originally quirky styling, with bohemian influences, and
was re-launched in 2010 as denim based casual wear. Boss Selection was higher
priced clothing focusing at a more mature market, with emphasis on English
tailoring styles. Boss Green, which was previously known as Boss Sport, was
re-launched in 2003 as a golf-style active wear collection. Hugo was known for
fashion forward styling, with a more European look.
In 2012, Hugo Boss had 537 mono-brand retail stores.
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