Oakley
In 1975, Jim Jannard started Oakley in his garage with an
investment of $300. The name Oakley derived from Jannard’s dog, which was an
English Setter. Jannard started selling “the Oakley Grip” out of the back of
his car at motocross events. His grips used a patented material known as
“Unobtanium”, which was unlike any other grips at the time.
In 1980, Jannard introduced a pair of goggles called the
O-Frame. With the Oakley logo present, the brand became well known throughout
the sports industry.
The company went public in 1995, raising $230 million.
During the rescue of the three miners that were trapped for
10 weeks in a Chilean mine in October 2010, a journalist contacted Oakley about
donating sunglasses to the rescue effort,aware that the miners would need eye
protection after having spent weeks in the dark. Oakley donated 35 pairs of its
Radar sports glasses, fitted with specially selected tints.
In August 2013, Oakley sold its REVO brand to Sequential
Brands for $20 million.
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